One of the most common questions we get is: “Should I start with SEO or go straight to paid ads (PPC)?” Both have benefits—but your choice should match your business goals.
SEO (Search Engine Optimization):
Long-term growth
Cost-effective over time
Builds trust through organic presence
PPC (Pay-Per-Click Ads):
Immediate visibility
Fast results
Great for promotions or time-sensitive offers
What’s Right for You?
New Business: Start with PPC for quick traffic, invest in SEO alongside it
Established Brand: Double down on SEO for long-term ROI
E-commerce: Use both strategically (SEO for categories, PPC for products)
Conclusion:
There’s no one-size-fits-all. A well-rounded approach often includes both SEO and PPC—and we’re here to help you strike the perfect balance.